Unlock your brand's potential

Your brand is the single most effective way to alter perceptions, captivate customers and outclass competitors.

Book a Discovery Call

• Find brand clarity and certainty

• Attract ideal customers

• Develop your go-to authority

Poor branding could be hurting your bottom line

To attract the right attention, build authority and engage with your audience, you need a magnetic brand that helps your business grow.Unfortunately, most people go about their brand completely backwards and end up focussing on the wrong things.

As a result they struggle with...

No clear plan to help them reach their goals.

Bad-fit clients who don't value their expertise.

Competing as a commodity, and lose on price.

Gavin Booyens

BRAND ARCHITECT | DESIGNER

Drawing from 16 years of experience in both strategic branding and US-based performance marketing and lead-generation agencies, I understand the power and importance of branding.Since starting my brand consultancy, Uppercut, I have worked with startups and consultants in the United States, Singapore, Australia, New Zealand and the UK, creating customer-centred brands driven by sound strategy.

Escape from obscurity

In a competitive landscape, you really can't afford to blend in. This is where positioning, differentiation and communication comes in - graphics alone just won't cut it.

So many businesses burn through their marketing budgets or struggle to generate sales because they don't have a clearly focussed brand that helps them communicate their value.

They tend to be missing the vital parts of their brand that help them:

1. Get Clear

Surface insights about your business and your customers so you can create a brand that connects.

2. Get Noticed

Position to dominate, amplify your uniqueness, and communicate your value to maximum effect.

3. Get Results

Attract more ideal clients, charge your worth and build freedom with a profitable brand.

Don't let poor branding kill your business growth

I get it. Figuring out your brand can leave you feeling even more confused and keep you from reaching your goals. I've helped countless coaches, consultants and businesses find the clarity they needed to help them win.

GET IN TOUCH

Happy Clients

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Working with Gavin was a pleasure across the board. We came to him with an ask to help us create the brand identity for our company with no idea of direction. Gavin is responsive, thorough and exceptionally creative. I appreciated him sharing the "why" behind the various recommendations he made. This made it easy to have confidence in the critical decisions we hired him to help us with. I would highly recommend Gavin for any branding initiatives. We will be using him again in the future as our needs grow."

Daniel Mosko, Primed.me
United States

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"When we went into this process we were stuck, we had spent so much time and resources trying to figure out our brand! Gavin not only helped us with our brand but he also helped us get clear on our priorities which has impacted all aspects of our business in a positive way! My only regret is that we didn’t find Gavin sooner! The work we have done with Gavin has propelled our business forward. What he provided was so much more than just a branding process, he helped us carve out a clear plan for moving our business forward."

Katie Stirling, Stirling Connections
Australia

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"This is my second project working with Gavin and I am so pleased with his work! I am about to start a third contract with him for a new project and I am excited to start! I love his design vision and he has brought our brand together wonderfully. He is very strategic and creative and will certainly take your brand to a new level!"

Sandra Abu Rabei, Entrepreneur
Australia

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I am exceptionally impressed with Gavins skills and professionalism. I have been working with designers all over the world for the past 12 years and he is certainly up there with one of the best. From start to finish he was creative yet systematic in his way of working. Not only was his work visually pleasing but the thought process behind his delivery was second to none. He has a very calming manner in his way of dealing with his clients and this gave me the opportunity to ensure my thoughts were organized and put into place to get better results. I say, you will be pleased if you choose to work with Gavin, I am sure he can take your brand to the next level!"

Sandra Abu Rabei, Entrepreneur
Australia

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I'd looked at a few other brand developers but I had a hunch Gavin would be the right fit and after our first meeting I knew I’d made the right choice. Gavin took the time to really understand what I needed and structured our sessions to really get the best out of the time we had. Following Gavin’s road map and exercises I was able to really bring the ideas I had to life. I can't stress enough how helpful these sessions were. Gavin was always available if I had questions or needed help and would go above and beyond what he had promised to deliver. In the end I have a complete guide and long term plan on how exactly to develop my brand not just for myself but for collaborators and future employees. More than just a logo I have brand principles and qualities that bring me complete clarity as an owner which I can’t stress how important this is at the beginning stages of starting a business, I would and have recommended his services to other business owners and I have no doubt Ill be using his services again."

Phillip Shaw, Athkraft
United Kingdom

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Gavin is a highly skilled brand architect and did an outstanding job on my branding project. He was attentive, generous with his time, and skilled in the realms of branding and design. I am very satisfied with his work and would love to work with him again in the future."

Sylvia Khromina, Psychotherapist
United States